SME Development & Industrial Competitiveness Projects
Managed over 200 SME process and performance optimization projects across 10+ industrial sectors, including aerospace, textiles and clothing, leather, food, construction materials, renewable energy, metallurgy, chemicals, and automotive.
Managed over 100 SME investment projects, ensuring that SMEs received government incentives.
Conducted strategic and economic diagnostics for SMEs across Morocco.
Identified company needs in terms of investment or tailored support programs.
Advised and directed SMEs toward appropriate national programs.
Assessed creativity and co-development projects for textile and leather ecosystems.
Evaluated service delivery quality of consulting firms for beneficiary companies.
Contributed to the design of the “Dynamic Entrepreneurship” acceleration program for startups and innovative project holders.
Monitored the progress and impact of SME beneficiaries.
Drafted terms of reference and service offers tailored to enterprise needs.
30%
Increase in SMEs' productivity
Increase in SMEs' annual growth


Industry 4.0 & Aerospace Innovation
Coordinated the launch of ACME (African Center for Manufacturing Excellence), the first R&D hub in Africa dedicated to advanced manufacturing and Industry 4.0, in partnership with Boeing and the Ministry of Industry.
Supported the signing of a strategic agreement between government officials, UM6P, and Boeing to formalize Morocco’s aerospace innovation roadmap.
Facilitated multi-stakeholder collaboration between public institutions, universities, and aerospace leaders to drive R&D and industrial innovation.
Helped align Morocco’s aerospace ecosystem with international excellence standards through industrial compensation agreements with Boeing.
Promoted workforce development by ensuring ACME’s mission included talent training, upskilling, and innovation transfer for Moroccan engineers and technicians.
10%
Aerospace Ecosystem Development
Delivered 9 investment projects with world-class partners (Boeing, Airbus, Spirit AeroSystems), averaging $20M each (~$180M total).
Coordinated multi-stakeholder aeronautics initiatives across public agencies and Tier-1/2 suppliers, establishing Morocco’s first advanced R&D center.
Led strategic aeronautics programs and ecosystem development to strengthen national industrial competitiveness.
Supported 20+ aeronautics companies with workforce training and upskilling programs.
Produced 10+ business-intelligence market-trend reports in aeronautics, informing strategy, policy, and investment decisions.

SANAD – Digital Mental Well-being Platform for Moroccan Youth
Designed and pitched SANAD, a mental well-being app tailored for Moroccan youth (ages 15–34), addressing stigma and gaps in accessible mental health support.
Integrated self-assessment tools (PHQ-9, GAD-7) with personalized well-being plans to promote self-care and early detection of mental health challenges.
Developed multi-language features (Arabic, French) and offline/low-data modes to ensure accessibility for underserved populations.
Built in peer-to-peer forums moderated by professionals to create safe spaces for sharing experiences and building resilience.
Engaged stakeholders including therapists, NGOs, universities, and government entities to create partnerships for scale and impact.
Contributed to Morocco’s Digital Health and Youth Empowerment agenda, aligning with the country’s strategy for innovation-driven social solutions.